A recent study conducted by Skin by Lovely (multiple locations) revealed that women mentally see themselves younger than they actually are.
The study asked 350 women ages 30 to 70 to mentally picture themselves. Ninety percent of women saw themselves at a younger age. In fact, 37 percent saw themselves six to 10 years younger, and 25 percent imaged that they looked one to five years younger. Of the women studied, 40 percent were surprised that they didn’t imagine a current version of themselves, and 40 percent of the women said they pictured themselves as the age they were when they were most successful in their careers, alluding to the idea that women picture themselves as their most confident and successful selves.